Having an online presence is key and appearing in search is crucial to generating leads and making money online. No matter what type of business you run, you need a SEO that works as hard as you and your employees do. Otherwise, you’re waiting rather than working.
If you have a website you will need to optimize it in order to show up in search results. There are several types of SEO that you need to know to ensure you’re running a successful business.
So, what is SEO?
SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword. SEO is the organic way to move your site up in search engine rankings. There are many moving parts to SEO such as selecting target keywords that you want your business to rank for, optimizing your pages with those keywords, writing blogs and acquiring backlinks.
On Page SEO
This is one of the most well known types of SEO, it is anything that you can physically put on to your webpage like text, images or code. Now, let’s take a look at the factors you’ll need to consider when improving your on-page SEO.
Picking the right keywords and phrases is one of the most important steps in successful SEO. Increasing traffic is a priority, but attracting the right audience is a necessity. You will need to do extensive keyword research before you even think about optimization. Your ideal keywords will be relevant to your brand, have high monthly search volume and low competition.
An important part of search engine optimization is to include a good H1 tag on every page, including the homepage. To make the text stand out, the H1 tag is usually displayed larger and more prominently than the rest of the text on your page or post. It should represent the overall topic and be displayed at the beginning as a large font. Best practices for H1 tags include designating one main keyword per page and using that keyword as your H1 tag. There needs to be only one H1 tag per page on your website.
The first thing to avoid is the use of multiple H1 tags. If your page has more than one H1 tag, Google will have a difficult time choosing the right one, or it may completely ignore your H1 tags. There are millions of websites with similar content, so your readiness and seriousness come to the forefront when you set your website according to Google’s expected guidelines.
A title tag is technically a piece of HTML code used to tell search engines what’s the ‘name’ of your page. Because it’s the first thing that they see, the title tag is a very strong signal for search bots to understand what the page is all about. The title tag is part of the metadata, along with the meta description of the page. Both elements are invisible to visitors when visiting your website. However, they will show up on search engine results pages (SERP): the blue line is the meta title or title, and the short blurb of black text is the meta description.
What happens if a page title tag is too long? Well, the user might not see all of it in their search results, as the title will be truncated by search engines to fit on screen. This will likely negatively affect the click rate of your page, so you have to make an informed decision if you want to take that risk by including more characters.
Meta description is part of the HTML code that describes what the website is about. It usually consists of one or two appealing sentences. Although the meta description has no direct influence on the ranking of an article or a website, a good meta description can ensure a better CTR in the SERPs. A good meta description is short, to-the-point, and tells the searcher what they’ll get when they land on your site, an accurate meta description can help improve your clickthrough. If you don’t write any meta description, Google will automatically generate the snippet for you, but it might not be what you want displayed to searchers.
Image Alt Tags
It’s a short HTML attribute that is a description of about 100 characters that you assign to the images on your web page to describe what the image is.
Although it’s not always visible to regular visitors, alt text for images helps search engine crawlers and screen reading tools to understand the appearance and function of your images. This is usually an overlooked aspect of your UX, as readers with visual impairments rely on image alt text to provide additional information.
One important element of on-page SEO is content SEO. In short, content SEO is about creating and optimizing your content so that can it potentially rank high in search engines and attract search engine traffic. On each page of your website you should have at least 300 words but the more words you have, the more chances there are for you to insert your keyword into your copy. The more keywords on your page the higher you could rank in search. If you have a page with 300 words you may only be able to use your keyword 2-3 times so that it makes sense. With additional copy, say 1,000-2,000 words, you have space to insert your keyword 5-10 times or more!
Design and Usability
Web usability refers to a website’s ease of use. Some of the goals of usability include ensuring that information is presented in a concise and clear manner, essential items are placed in appropriate areas, and ensuring the site is not ambiguous. Another crucial element of web usability is making sure that content works on different browsers and devices.
The main aim of web usability is to ensure user experience satisfaction by lowering the time it takes a user to learn page navigation systems and new functionalities, allowing them to accomplish tasks fast and efficiently without any many major setbacks. It also plays a crucial role in providing users easy ways to circumvent roadblocks, to fix errors, and to re-adapt to the application system and functionality or website with minimum learnability.
Off page/ongoing SEO
Off-page SEO refers to techniques that can help improve search engine rankings of a website. Off-page SEO involves various promotion methods to optimize each and every part of a website to help improve its rankings. If your website doesn’t work well to deliver positive user experiences, Google’s algorithms will be reluctant to include it in its search results.
Mobile SEO is all about offering an exceptional experience to visitors of your mobile site. It’s about making your mobile site load quickly and without issues, and presenting stellar content that matches the users search intent. In today’s mobile-first world, it’s incredibly important to have flawless mobile site.
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