13 types of videos for the development of your business

We present a list of basic types of videos that your company can create to promote your services or product, generate leads and increase audiences.

1. Explainer Videos

Explanatory videos describe a new product or service in detail or tell a company story through a short video. This type of video is used to help your audience better understand why they need your product or service. Explanatory videos often use animation to reach potential customers pointing to a common problem that the target audience has and how the company can solve that problem.

2. Product videos or demo videos

Similar to explanatory videos, product videos explain how a product or service solves a problem. However, these videos, also known as product demonstrations, usually target people further in the sales process by showing specific product features. Demo videos show how your product works – whether it takes viewers on a tour of your software and how it can be used or unpacking and testing a physical product.

3. Videos about brands

These types of videos are usually created as part of a larger advertising campaign, showing the company’s vision, mission, or products and services at a high level. The goal of brand videos is to build awareness about your company and attract your target audience.

4. Educational videos or tutorials (Educational or How-To Videos)

Instruction videos can be used to teach your audience something new or to build the basic knowledge they will need to better understand your business and solutions.

5. Customer testimonials

Your potential customers want to know that your product can solve their specific problem. One of the best ways to prove this is to create case studies videos featuring your satisfied, loyal customers. These people are your best brand ambassadors. Customer testimonials are therefore videos that focus on customers praising your brand. Describe their challenges and how your company has helped solve them.

Studies have found that a positive online reputation can directly affect the success of your business, so creating customer testimonials is more important than ever

6. User-generated videos

Sometimes your best marketing videos come from your customers. User-generated content videos (UGCs) are pieces of content created by your customers, and you can then use them to present your product, service, or brand, while increasing the number of your customers. The content created by users can vary in appearance, but, in the end, it all helps to build brand awareness in a very real way

7. Expert interviews

Recording interviews with internal experts or leaders in your industry is a great way to build trust and authority with your target audience. Find influential people in your industry and present these discussions to your audience.

8. Live videos

Live video is real-time broadcasting, which gives viewers the opportunity to interact with the brand. They can be used to run competitions, interact with customers or show people how to do something fun.

Live videos are versatile and can be effective for creating brand awareness and promoting a company, communicating with your audience, and expanding your community. They also attract higher engagement rates — viewers spend up to 8.1 times longer with live video than with on-demand video.

9. Animated videos

These videos can be a great format for hard-to-understand concepts that need a strong image or to explain an abstract service or product.

10. Event videos

If your company is hosting a conference, round table, fundraising or some other type of event, make a top film about it or publish interesting interviews and presentations from the conference.

11. 360 ° videos and virtual reality

With 360 ° videos, viewers “move” around to see content from every angle – as if they were physically standing inside the content. This spherical video style allows viewers to experience a location or event, such as exploring Antarctica or meeting a hammerhead shark. Virtual reality (VR) allows viewers to move and control their experience. These videos are usually viewed via devices such as the Oculus Rift or Google Cardboard.

12. Augmented Reality (AR) Videos

In this type of video, a digital layer is added to what you are currently watching around you. For example, you can point the phone camera at your living room and AR (augmented reality) will allow you to see what the couch would look like in space. The IKEA Place app is a great example of this.

13. Personalized messages

Video can be a creative way to continue a conversation or reply to someone via email or text. Use HubSpot Video or Loom to record yourself repeating an important appointment or giving personalized recommendations. These videos create a unique moment for your customers and can take them further in the buying process.

AMR Global Advisors

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